In the Hungarian property market, most real estate agents are hired by the seller. This makes sense, as commission is usually a percentage of the sale price, and the agreement is between seller and agent. On the buyer’s side, however, professional representation is often missing – even though the decision can shape financial security for decades.
This is where the buyer’s agent comes in – a professional who protects only the buyer’s interests.
1. What is a buyer’s agent?
A buyer’s agent is a real estate professional who represents the buyer, not the seller. Their job is to search for and evaluate properties, negotiate with the seller or their agent, and ensure the buyer’s interests are represented at every step.
2. Why hire a buyer’s agent?
a) Full market access
While a seller’s agent mainly promotes their own listings, a buyer’s agent searches the entire market, giving the buyer far more options.
b) Negotiation advantage
A buyer’s agent has no financial incentive to push for a higher price. On the contrary, their goal is to secure the best possible terms for the buyer.
c) Legal security and professional network
A skilled buyer’s agent works with lawyers, appraisers, and financial advisors to make sure the purchase is both legally and financially safe.
d) Saving time and effort
The buyer’s agent pre-screens properties, arranges viewings, and provides detailed reports, so the buyer only spends time on truly relevant options.
3. Common misconceptions about buyer’s agents
“It’s just an extra cost.”
In reality, the savings from better negotiations or avoiding costly mistakes often outweigh the fee several times over.
“The seller always pays the commission, so it doesn’t cost me anything.”
The seller’s commission is built into the price – meaning the buyer pays indirectly, but without their own representation.
“Buyer’s and seller’s agents do the same thing.”
Not true: the seller’s agent protects the seller’s interests, while the buyer’s agent protects the buyer’s.
4. Conclusion
Although not yet widespread in Hungary, buyer’s agents are becoming increasingly popular among foreign and savvy local buyers. Hiring a dedicated buyer’s agent makes the process safer, more transparent, and often more cost-effective.
If you want long-term security, consider having a professional exclusively on your side.